Why Apple Lags Behind Samsung And Xiaomi In India



In the last quarter of 2018, Apple reported selling close to 47 million iPhones worldwide. But the tech giant is still struggling to make a dent in India, where high import duties and price-sensitive consumers have translated to languid sales.

It’s been over a decade since Apple began selling iPhones in India, but the company is still struggling to make a dent in the world’s second-largest smartphone market.

According to data from research firm Counterpoint, Samsung and Xiaomi accounted for the majority of smartphone sales in India in the third quarter of 2018, garnering 22 percent and 27 percent of the smartphone market, respectively.

In contrast, Apple made up only about one percent of India’s smartphone market share, trailing behind Chinese phone makers Vivo and Oppo.

Watch the video to learn why Apple is struggling to reach one of the fastest growing smartphone markets in the world.
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Why Apple Failed In India

28 Replies to “Why Apple Lags Behind Samsung And Xiaomi In India”

  1. completelynew009

    Because foreign exchange rate of Indian Rupee is a joke. 30 years ago 1INR was almost = 1 RMB, today 1INR = 0.1 RMB. No wonder China guzzles iPhones like most other countries but Indian buyers can't afford to buy it IN INDIA. So, affordability is the reason. On compute performance (geekbench) and design (s/w & h/w), apple is way ahead of Samsung, and OnePlus

  2. Success Principles

    Apple is no more premium it is cheap in terms of quality only the tax make it costly. I had an I phone 6s damm mann within 16 months of my use the receiver stopped working the speaker fatt gya. When I bought the iphone my brother in Law bought a VIVO it is still working with no glitches at all. Sala paisa de k apple ka logo lun daba phone.
    Service center man said it will cost 13k to repair I threw the phone and bought an samsung.
    Apple dubega aur dubega hamesa mehnga accha nahi hota.

  3. Hari Krishnan

    Mostly I would see what they offering for the price. Apple is not offering a lot for their asking money. IOS is not great in Indian Market. Google's Android is good in India. Maximum I would spent 50000rupees for a brand new iPhone, but unfortunately it is not case in India.

  4. Ninad Lotlikar

    I must say I am with Apple's thought process. Apple products do indeed enrich your life. The company is built on the core principles set down by a visionary and an innovator (Steve Jobs and Wozniak) and not by business oriented people. Apropos of sales, they are on an upward trend for Apple. So it is only going to get better. I opine buying an Apple product (ipad/iPhone/ Mac) is anytime better than buying cheap products by OEMs.
    We all know Apple products aren't cheap but they are worth their price. And they last longer too.

  5. Asu Space

    Yes! India has the most number of poor in the world but also enough number of rich people. Apple is not doing good in India, just because India is not interested.

  6. Vegana Marley

    Americans maintaining a social symbol by owning a apple product, but it doesn't work like that in india
    People in US are even scred to see a green bubble imessage from an android device,

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