In the last quarter of 2018, Apple reported selling close to 47 million iPhones worldwide. But the tech giant is still struggling to make a dent in India, where high import duties and price-sensitive consumers have translated to languid sales.
It’s been over a decade since Apple began selling iPhones in India, but the company is still struggling to make a dent in the world’s second-largest smartphone market.
According to data from research firm Counterpoint, Samsung and Xiaomi accounted for the majority of smartphone sales in India in the third quarter of 2018, garnering 22 percent and 27 percent of the smartphone market, respectively.
In contrast, Apple made up only about one percent of India’s smartphone market share, trailing behind Chinese phone makers Vivo and Oppo.
Watch the video to learn why Apple is struggling to reach one of the fastest growing smartphone markets in the world.
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Why Apple Failed In India