Apple’s Secret iPhone Launch Team: The Event That Began It All



As Tim Cook and Apple launch the iPhone 8 and the iPhone X, the story of Steve Jobs’ original vision is told through exclusive interviews with former Apple executives Scott Forstall, Tony Fadell and Greg Christie. Together they made up the secret Project Purple team and created one of the best-selling products ever.

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32 Replies to “Apple’s Secret iPhone Launch Team: The Event That Began It All”

  1. BJ Hutton

    Rob Stothard/Getty People didn't start using the term "smartphone" until 1995, but the first true smartphone actually made its debut three years earlier in 1992. It was called the Simon Personal Communicator, and it was created by IBM more than 15 years before Apple released the iPhone.

  2. Techs Mac

    I am now a big fan of that KEYBOARD developer….he is so amazing and we take these features for granted now…..my respect for iPhone is even more…& I was a huge apple fan but now I am a huge fan of that developer too (fanboy of apple😛)

  3. Emthesage EMM

    you now… every feed back people made to apple every request thats out there, apple should listens to, because that is exactly what Steve Jobs would have done even before people do, by the way Samsung and other companies are doing fantastic listening to the feedback and creating great products.

  4. Mira Barsham

    I miss this creative exciting Apple.. I miss having a reason to wait in line for an iPhone. I've been team Apple for a long time and switched to Galaxy and never looked back. I wish Apple would re event the next big tech product

    It would be amazing to see them create augmented v.r. headsets

  5. joek money

    God place the Chinese and Other cultural people/ other races and golden companies a.k.a. BBC Nokia BlackBerry HTC etc. that Apple copied and ripped off to make all they Products. Steve jobs wasn't no Saint. At least Tim knows there vultures and without patents they would be nothing

  6. Mahmoud Eledrissi

    clap to apple really who revolutionized the way we use computers and phones. i am an iphone user previous from the iphone 2g and 3g only. then switched to android since iphone become boring to use same things over and over. but apple is the first i give them that.

  7. zack9912000

    Another garbage product that is years behind everyone and apples lies about having tech others don’t. Yet they are having to buy screens from Samsung because they can’t compete in screen quality, they buy Samsung hardware because they can’t compete with Samsung….

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